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Video marketing isn’t always about creating videos. Your strategy must also include optimizing content and finding new topics to stay relevant and competitive. About 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024 (Source: HubSpot State of Marketing Report) While manually managing video marketing can be daunting, these top tools come to the rescue.
We’ve listed several top video marketing tools to help you boost online sales. Whether you sell products through Shopify, Amazon, Etsy, or other platforms, using video marketing tools helps you maintain efficiency and avoid too much hassle.
Let’s find out the details!
BuzzSumo
BuzzSumo is one of the best and most powerful tools for content discovery and social media analytics. It allows your businesses to identify trending topics and popular content in your industry. With new topics, you can create engaging videos for your target audience.
Meanwhile, its social media analytics help you understand what content performs well on social media. Your businesses can tailor video marketing efforts to attract more attention and drive sales based on data and thoughtful recommendations.
Main features
- Content discovery to identify trending topics and popular content
- Social media analytics to watch engagement and performance
- Influencer identification to collaborate with key figures in the industry
Price: BuzzSumo offers various pricing plans starting at $99 per month, with a free trial available. Customizable plans are also available for larger organizations.
TubeBuddy
TubeBuddy is a handy tool for running video marketing on YouTube. It’s a browser extension designed for YouTube creators and marketers to optimize their videos and grow their channels.
This tool is best for keyword research, video SEO, and competitor analysis. With the right optimization efforts, your business can increase its visibility and attract more viewers to your videos.
Moreover, TubeBuddy’s intuitive interface is really helpful for beginner users. Meanwhile, its comprehensive feature set makes it essential for businesses to maximize their content performance on YouTube.
Main features:
- Keyword research to find and identify relevant search terms and topics
- Video SEO tools to optimize titles, descriptions, and tags
- Competitor analysis to benchmark performance and identify opportunities for improvement
Price: TubeBuddy is a free browser extension. However, it offers paid plans starting at $9 per month. You can get additional functionalities at a really affordable price.
Powtoon
Powtoon is a versatile video creation platform for creating animated marketing videos and presentations. It has an easy drag-and-drop interface and pre-designed templates. So users with varying levels of design experience can use it with ease.
Powtoon emphasizes visual storytelling and animation. It’s an effective tool for delivering complex ideas with ease. In addition, you can integrate video-based platforms like YouTube and Facebook for seamless sharing.
Main features:
- Drag-and-drop video creation interface with pre-designed templates
- Animation tools to add movement and visual interest to videos
- Integration with popular platforms like YouTube and Facebook for seamless sharing
Price: Powtoon offers various pricing plans starting at $19 per month, with a free trial available. It also has custom enterprise plans for larger organizations.
Videowise
Videowise is a video advertising platform that specializes in creating and optimizing video ads for e-commerce businesses. It has advanced targeting options, automated ad creation, and real-time performance tracking.
These tools help maximize your B2C and B2B marketing strategy on ad spend and drive sales through video advertising. Its data-driven approach and AI-powered algorithms make it a valuable tool for scaling video advertising efforts.
Main features:
- Advanced and up-to-date targeting options to reach specific audience segments
- Automated ad creation based on product catalogs and creative assets
- Real-time performance tracking and optimization to maximize ROI
Price: Pricing for Videowise varies based on factors such as ad spend and campaign objectives. You can contact Videowise for custom pricing and package options that meet your needs.
Descript
Descript is a unique tool that combines video editing with transcription and audio editing capabilities. One of its best features is the ability to edit video content by editing text.
This feature makes it incredibly intuitive and efficient for users who prefer working with text rather than traditional video editing interfaces. You can also produce subtitles automatically without leaving any hassle.
Main features:
- Text-based video editing for seamless editing and collaboration
- Transcription of audio, voiceover and video files for easy editing and repurposing
- Advanced audio editing tools, including noise reduction and EQ adjustments
Price: Descript offers various pricing plans starting at $12 per month. You can try a free trial before subscribing to its plan. Customizable plans are also available.
VEED
VEED is a super versatile online video editing platform for creators of all levels. It offers various features for creating, editing, and optimizing video content.
It offers a user-friendly interface and intuitive editing features that are accessible to users with varying levels of experience. Meanwhile, its collaboration features enable seamless teamwork during video projects.
VEED emphasizes simplicity and accessibility. These two aspects are an excellent choice for creating immersive video content without the need for complex software.
Main features:
- Online video editing with a range of editing tools and effects
- Collaboration features for real-time teamwork on video projects
- Integration with popular platforms like YouTube and Instagram for easy sharing
Price: VEED offers various pricing plans starting at $12 per month. Are you not sure yet? You can try a free plan with limited features. Customizable plans are also available for larger teams.
Adobe Premiere Pro
Adobe Premiere Pro is widely used by seasoned editors and professional videographers. Its comprehensive feature set, including advanced editing tools, effects, and support for high-resolution formats, makes it the industry standard for video editing.
Premiere Pro’s integration with other Adobe Creative Cloud apps like After Effects and Photoshop enables seamless workflow and creative possibilities. This feature alone is a preferred choice for businesses with demanding video production needs.
Main features:
- Advanced video editing tools, including multi-camera editing and motion graphics
- Support for high-resolution formats, including 4K and VR video
- Integration with Adobe Creative Cloud for seamless workflow and collaboration
Price: Adobe Premiere Pro is available as part of Adobe Creative Cloud subscription plans, which start at $20.99 per month. It may be expensive for smaller businesses, but the feature set will always be worth the price.
Conclusion
Video has become a game-changer for businesses aiming to boost online sales. With a variety of video marketing tools at your disposal, you can craft captivating content, refine strategies, and drive revenue growth.
From online video marketing platforms like Buzzsome to professional editing tools like Adobe Premiere Pro, the options are diverse and robust. These top tools offer essential features to succeed in today’s digital landscape.
