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As far as digital marketing trends for 2021, I see a convergence of the two. For the first time ever, we’re seeing a move towards more humanization in marketing terms.
A lot of this stems from our interaction with devices and the rise of voice assistants. But, it’s also from the accelerated media consumption through mobile phones and “on the go”. Audiences have now developed a common desire for more nuanced conversations with brands. You can throw in a push towards authenticity online and you get a creative renaissance of content creation. This spans across the creative agencies and even creates individual consumers.
We are living in a competitive, hyper-connected world where digital marketing rules. It is more important than ever to keep your clients engaged and trust me, they will remember you! But beware of the pitfalls. Here are some digital marketing trends we have seen in 2021.
Digital Strategies are Inclusive
The best digital marketing strategies for the future are inclusive. They don’t just favor the latest technological trick, but the way people use it. It may be faster, or more effective, or more trustworthy — but it will always be inclusive. In other words, it will never stop looking for new ways to include more people.
Digital marketing is accelerating at a breathtaking rate. What was once a weekend activity for a few highly skilled professionals is now accessible to everyone. All you need is a laptop and an Internet connection.
Anyone with a desire to earn money online can now find ways to do it. Whether it’s finding ways to drive traffic to their websites or engaging in social media. The only thing that separates ordinary consumers from successful online marketers is expertise.
Featured snippets & no-click searches
Search engine optimization is a game-changer in digital strategy. And yes, it takes patience. But, with the right strategy, search engines and people will love your website.
We take an in-depth look at some of the most effective digital marketing strategies today. So what are some of the factors that determine which strategies work and which don’t?
Having your website on a featured snippet is a good way to get audiences to understand your content. The Google featured snippet – Marketers are prioritizing it more than anything. Featured snippets come from web search listings. Google auto determines whether a page would make a good featured snippet or not.
The featured snippet gives users understanding of a topic in their search request.
The Use of Ad-Blockers
Ad-blocking software has become a major enemy of online marketers. Millions of people have turned away from paid ads and instead use ad blockers to get around annoying browser features.
27% of internet users are using ad blockers, and the number will only grow. In 2018 it was only 24%. This means there are some people who disagree with the concept of getting content for ads.
There is a chance you will lose your audiences to adblockers, don’t force it. You can refocus your marketing efforts (AD Spend) on other digital campaigns with high ROI. If your audience is young people, you may find that they respond well to influencers, so you can invest there.
Image and video SEO for visual searches
Search engine marketing remains one of the most important digital strategies in 2021. A lot has changed with Google and Alexa, but one thing hasn’t changed. It’s still really important for your website to rank well for common search terms. If you’re not getting the results you need, it’s time to look at other strategies.
Speaking at a conference recently, a digital marketing expert named Shannon Herron said the following.
” If you want people to take notice of you, whether it’s on Google or Facebook, you need visual content.” What does this mean for digital marketers? It means creating one big (png, jpeg, gif) file for each of your website’s main pages.
When someone types in a URL into Google, the browser retrieves the page through the HTTP protocol.
If the page looks good and presents well, the browser tries to load a smaller image from the site directory. To help search engines understand your content, make sure your image, video, and audio SEO are good.
- Use alt text for your images
- Add images to your sitemap
- Target the right keywords in the image file names
- Use High res Images and HD videos in your content.
If you are an eCommerce brand, familiarize yourself with google lens. You can leverage it when people are searching images or scanning barcodes.
Using Interactive content
Think polls in social media. Social media has exploded over the past year and a half. It has provided young people with the means to disseminate opinions and information on a wide array of subjects.
The medium has also provided access to a new generation of talents, allowing marketers to tap into an unexpected fan base. As more people rely on social media to stay informed about what’s going on in the world, businesses must do more to leverage the platform. It is clear that digital marketing is the future of marketing.
If you are not using social media correctly, you are losing out on one of the most potent methods available to influence consumers. Use these ideas as a guide to help shape your strategy for 2022. If you are a beginner or transitioning from another platform try these tactics.
Content marketing has been a powerful strategy for brands to increase traffic and build their brand credibility. Now it’s time for the digital marketing experts to step up their game. It’s never been more important for businesses to connect quality websites and content to have a competitive edge online.
The overall ad market outlook for 2021 is a recovery of 10.4% growth and a spend of US$634 billion. This represents an improvement of 4.6 percentage points versus January’s 2021 prediction.
Customer segmentation
Marketing your business online has never been more important. The internet is wide and there is room for everyone to be heard. Your audience can be large or small, based in different geographic locations and even different industries. It helps you target the right people with the right messages at the right times.
Customer segmentation means grouping your target audience according to traits or behavior.
This helps search engines and publishers identify relevant people using the Web. For example, if your target audience includes small business owners but only has browsing habits on the Web, then focusing on them through demographics such as age or income would be effective.
You can go to the extent of creating mailing lists for big spenders and budget spenders. This is because they find interest in different products, one high-end, and the later low-end.
Local SEO
There are many elements that contribute to local rankings. When searching for specific types of businesses, users have a heightened intent to buy. This increased intent results from an increased emotion both from the prospect of purchasing as well as the fear of missing out.
In order to rank as a top online search result, you need to understand what those elements are and how they work. When it comes to local SEO, there are several factors that you can make an effort to take advantage of. Local SEO is critical if you want your business to be found not only across a big city but also in a small town or a suburb.
Local Search is a powerful driver of organic traffic and a top priority for some local business owners. There are a few ways local businesses can boost their local SEO capabilities. By knowing what to focus on and how to move forward, they can increase traffic from Google, Yahoo! and Bing while also reducing their acquisition costs.
So how does local SEO work? If you’re a local business, it’s important to make sure your business is appearing in the top results in your geographic areas in Google search. But with a few simple tricks, you can make sure yours is at the top.
Key Takeaways for Digital Marketing
Digital marketing, as a whole, is not going anywhere. Even in 2021, where social media continues to dominate, there are many ways that the face of relevant online advertising will shift. First of all, millennials are drastically changing how brands engage with their customers. E-commerce is another growing trend that has shown to be profitable for major brands.
Every year presents new challenges, new trends, and new opportunities. One thing is for sure: digital marketing is becoming more and more important. However, you’ll realize that digital marketing has changed in the past few years. Within this article itself, there are bound to be some trends that may fall under your radar. But our goal was not to provide you with an on-the-spot checklist for digital marketing.
More and more people are starting to realize the importance of integrating digital marketing into their marketing plans. However, many businesses still struggle to determine how best to rely on digital marketing tactics. It may be time for you to consider using a digital marketing agency that helps businesses drive growth using digital solutions. This way you will find the most effective ways of getting a return on investment.
