Video Marketing Statistics 2024

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Have you ever wondered why video marketing has become such a powerful tool in today’s digital world? The answer lies in the numbers. Video marketing statistics reveal just how effective and influential this form of marketing can be.

In recent years, video content has taken over the internet. From social media platforms to websites, videos have become the preferred medium for engaging and captivating audiences.

But what makes video marketing so successful? To understand its impact, we need to delve into the statistics that highlight its effectiveness.

Video marketing is not just a trend; it is a strategy that yields impressive results. Whether you are a business owner, marketer, or content creator, understanding the power of video marketing statistics will help you make informed decisions and maximize your reach.

In this article, we will explore the key statistics that demonstrate the impact and potential of video marketing.

General Statistics for Video Marketing

• Adding video content on full-page ads can increase engagement by 22%.
• Businesses that use video content on web pages increase their chances by 53 times to appear on the of Google search. 
• About 43% of the marketers claim they would create more business videos if more resources were available.
• Some studies claim that the audience will halt their work to watch a video.
• Entertaining video content can boost the purchase intent by 97%.
• Demo videos are preferred by about 12% of customers.
• Video marketing is the fastest-growing type of marketing in digital advertising.
• Viewers claim they retain 95% of the information given in the form of videos.
• A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.
• More than 78% of viewers consume video content and every week
• 72% of consumers prefer to learn about a product or a service through video content.
• 87% of marketers claim they are happy with the ROI obtained from video marketing.
• Marketers using video marketing made revenue 49% faster than organizations not using video marketing.
• If text and video are available for a topic, 95% of executives say they would prefer to make a video on that topic.
• Videos on social media get 12 times more shared than text and images combined.

Video Consumption Statistics

• Every week, people spend 18 hours watching videos online.
• As per Think with Google, 60% of viewers prefer watching videos online rather than on television
• 98% of the viewers watch videos explaining the product or service. 
• Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.
• Social Media Week reported that 75% of people prefer watching videos on their mobile devices. horizontally
• Globally, more than 75% of videos are consumed via mobile devices
• 87% of videos related to the business are viewed from a desktop
• A survey by Verizon & Publicis found that 92% of the participants watched videos with them, and about sound off
• Videos that had a duration of 90 seconds or less had a retention rate of 50%.
• 92% of the videos viewed from mobile devices are with shared others. 

Social Media Video Statistics

• We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics.
• Social media videos are viewed 48% more than other platforms.
• Research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.
• Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.
• More than 54% of marketers say that video is the most valuable content type for achieving social media marketing goals.
• Yet video is also the most underutilized format across Facebook, Instagram, and Twitter, comprising 14%*,11%, and 5% of each network’s content respectively.
• 26% of marketers state that Stories are the most valuable type of social content.
• 25% of marketers say live video is the most valuable type of social content.
• Half of social media users prefer video over other types of content.

Social Media Video Statistics for YouTube

• More than one billion hours of videos are viewed on YouTube daily.
• More than 500 hours of videos are uploaded on YouTube daily.
• 70% of YouTube videos are consumed through mobile devices.
• YouTube is the most preferred channel for consuming videos for about 67% of the viewers.
• On average, the time spent daily by a viewer on YouTube is about 17 minutes.
• According to Think with Google, 40% of people have purchased a product that they discovered on YouTube.
• More than 50% of social media marketers create content for YouTube.
• YouTube helps about 90% of the viewers to discover new brands or products.
• People consuming videos on YouTube through their mobile devices pay two times more attention to the content than television viewers.
• 62% of search results on Google include videos, of which 80% are from YouTube.
• YouTube ads viewed on mobiles get 62% more attention than TV ads.

Social Media Video Stats for Facebook

• More than 8 billion videos are viewed on Facebook daily.
• On average, Facebook users spend 26 minutes per day watching videos on the platform.
• Facebook accounts with over 100K followers have 71% of video content posts.
• Videos that can be watched vertically on mobile devices showed the most engagement on Facebook.
• Facebook video ads are used by more than 73% of marketers to promote their products or services.
• The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds.
• Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds
• The vast majority (85%) of Facebook videos are watched without sound.
• Facebook Watch attracts upward of 1.2 billion users per month.
• 62% of users report increased interest in a product after viewing a related Facebook video.
• Facebook users are four times more likely to watch Facebook Live videos than pre-recorded videos.
• Live video on Facebook attracts a higher average engagement rate (1.59%) than pre-recorded video on the platform (0.92%).
• 500 million people use Facebook Stories every day.
• 80% of Facebook Stories that have sound or voice-overs drive better lower funnel results.

Social Media Video Stats for Instagram

• The time spent watching Instagram videos has increased by 80% since 2017.
• A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.
• Video posts make up 14.9% of all content on Instagram.
• Instagram video posts are more than 2x more likely to generate engagement than image posts.
• Overall, video posts get 38% more engagement than image posts.
• The median number of comments on Instagram video posts is 11.1.
• 58% of marketers use Instagram videos, according to a 2020 survey of worldwide marketing professionals.
• Sponsored video posts get 3 times as many comments as sponsored image posts.
• Around 77% of marketers create video content for IGTV.
• Marketers also claim that Instagram stories have helped them to acquire 73% more customers.
• About 70% of users swipe up to follow the links mentioned by brands on their Instagram stories.

Social Media Video Trends for LinkedIn

• Around 80% of LinkedIn users prefer watching videos with sound off
• 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.
• Live streams on LinkedIn can generate more than published videos. more engagement
• Videos on LinkedIn that are between 30 to 90 seconds have shown the best results for businesses.

Video Content Marketing Stats on Ad Spending

• Video ad spending is expected to reach $456 billion by 2025.
• In 2020, digital video ad spending was reported to be $9.95 billion in the United States alone.
• 78% of marketers observed an immediate by using video marketing. increase in sales
• Every year, marketers are increasing the budget for video marketing by 25%.
• In the United States, the video marketing industry is worth $135 billion.
• 82% of digital video marketers through video content. generated leads
• Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 6.80%, resulting in a projected market volume of US$229.80bn by 2027.
• In the Video Advertising market, US$180.00bn of total ad spending will be generated through mobile in 2027.
• Connected TV is expected to show an annual growth rate (CAGR 2023-2027) of 12.41%, resulting in a projected market volume of US$47.56bn by 2027.
• Ad spending on short-form videos is expected to show an annual growth rate (CAGR 2023-2027) of 11.09%, resulting in a projected market volume of US$134.10bn by 2027.

Sources: Social Pilot, Sprout Social, Statista, Hootsuite, Invideo, The Social Shepherd